Black Friday, the year of Covid – Consumer insights & winning strategies ▷ ISEA Webinars

Next Tuesday, 17th November, we return with a new edition of our ISEA Webinars. For many businesses, Black Friday remains a key moment in their sales and marketing strategy and it is an opportunity that companies cannot pass up. 

The volume of purchases expected on Black Friday and Cyber ​​Monday 2020 is 20% higher than last year, promoting online purchases to reduce visits to stores and increasing their days of discounts in physical stores among other novelties. Online stores are going to have to adapt to the needs of a very contracted market and an increasingly aware consumer. 

For all these reasons, we would like to invite you to attend our next webinar, where Alejandro Garrido (Business Development Manager from Google) and Eamonn Donlyn (CEO of Darwin & Goliath) will talk about consumer trends, marketing strategies and much more in times of Covid-19.

The webinar will start at 6:00 p.m. (GMT + 1 – Dublin timezone) and you can follow in streaming through our Zoom Profile.

Registration is free but places are limited, so we recommend that you do not delay. See you at the webinar!